Facebook and Google make lies as pretty as truth
“Over the last several years, upscale publishers that don’t draw a large percentage of revenue from banner display advertising, like Medium and Vice News, have embraced an extreme minimalist style that features text and blank white space above all else — the better to differentiate themselves from the noise of fake news and chum boxes. This visual austerity is the new mark of an upscale publisher.
“Yet questionable outlets are starting to adopt these very same aesthetics of reliability, albeit on a delay of several years. Sites like Civic Tribune and the satirical National Report look no worse than The Huffington Post or Drudge Report, which are seen as legitimate publishers, more or less. Some, like the semi-satirical Real News Right Now, have even echoed the clean, gridded layout and decisive typography of sites like Digg and the defunct Atlantic Wire, an aesthetic that once suggested value-added aggregation.
“That means readers have to pay even more attention to figure out who to trust.”
If you asked Google who won the popular vote just after the election, there’s a chance you would have been sent to a conspiracy blog with bogus results. And the site is likely to have looked as legitimate as any other.
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